Making Money through Articles

Kerry sent me this question: “Is it realistic to think an author can still sell articles and get paid for them? It seems like magazines and journals are all moving to unpaid, web-based forms.”

I started out in magazines, and I still think magazine, journal, and e-zine writing is a viable way for an author to make some money. No, it's not as easy as it once was... but when was making a living as a writer ever easy? If you're looking for ways to generate income through your writing, don't feel you've got to land a book contract -- focus on writing short articles. My experience has been that I made more money in less time creating articles than in writing books.

It's best to go to magazines or e-zines you already know, so you're familiar with (1) the sort of articles they publish, (2) the most likely reader of the 'zine, and (3) the length and tone of the articles. By going to the website of, say, Redbook magazine, you can find out what they buy, how long they want each piece to be, and what their interests and requirements are... but you might not really get a feel for what the voice is in that particular magazine. 

Once you have targeted a magazine, you create an article for them. Have a clear topic, find out who is the decision-maker, and send them an email. Put the title of your piece in the "subject" line. Tell the editor very simply who you are, what your idea is, the details of the piece (word count, etc), and why you're the person to write it. Keep it short, and under your name list a handful of links to other articles you've written. 

This really isn't rocket science, but it takes some work. Magazines have a tendency to do business with the same writers again and again (like every other sort of business, they stick with who they know and trust), so start small and don't be in a hurry. Some websites don't pay their writers, but that's because they struggle with finding ways to monetize the site. Payment is coming, albeit slowly. And remember that a magazine is a monster that has to be fed -- they've got a certain amount of space they've got to fill each month, so they're always looking to buy stories. Also, keep in mind that you can re-write and re-sell a piece if you spend some time re-shaping it for another market. If you do the same with a bunch of magazines, you'll soon find you're placing stories in various 'zines and starting to generate some income.

But be warned on two issues: First, the lead time for some magazines is months. Don't expect to send it to them today and have them use it next month when your book comes out. Second, magazines are in competition with each other, so Good Housekeeping hates it when they're talking to you about your fascinating article "Our Friend the Muskrat" and they find out you've just written "Ten Tips to Muskrat Love" with Better Homes and Gardens.

If you intend to use article to help promote your book, consider writing some targeted articles that highlight some of your book's points. Then send those out and get some nice publicity for your book (as well as an extra check in the mail). You should know that your publisher probably has a "print publicist" who is being paid to waste money by sharing copies of your book chapters, possibly sending them out to random addresses in hopes of having a magazine express interest and print a chapter of your book. (It won't happen. In all my years in publishing, I've rarely known a magazine that wanted to republish a chapter from a book.) But encourage the print publicist to go back to reading her romance novel while you send out unique, targeted articles that touch on your subject. This will take some actual "work," which, of course, means most people won't ever do it.

Bobbi wrote to ask, “If an article is published in a print magazine and reprinted in an e-zine, is this now the end of the road for the article?”

It doesn't have to be the end. I've sold articles several times -- including one that I've sold with a several-year gap in between deals. I created an article on “time management,” for example, and sold it more than a dozen times. I sold “Time Management for Contractors” to a builders’ magazine, “Time Management for Tire Salesmen” to a tire-selling journal, “Time Management for Teachers,” “Time Management for Realtors,” “Time Management for Managers,” etc. Each time I sold it, I reshaped it a bit. And, of course, I made sure I had the rights back from the previous time I’d sold it. 

Most print journals are clear on right -- all your publication rights are returned to you after the edition of the magazine that has your article is off store shelves. (So if you published an article entitled "Who Moved My Muskrat" in the July issue of Muskrat Monthly, when that issues comes down and is replaced by the August issue, your rights will generally revert to you.) E-zine and websites are different, since they can keep the piece up on their site for years -- so learn to negotiate a time limit on your articles, in order to get them back and re-sell them. 

Denise wants to know, “If an article is published with 'first-time rights' or 'one-time rights' in, say, the US, and you submit it to a market in the U.K., can you offer first-time rights again? Or is it still a reprint?”

Read your contract. The standard magazine contract was heavily reshaped a few years ago after a major lawsuit granted authors creative rights to their own writing. You'll want to be careful that your contract allows you to resell your article elsewhere AFTER IT HAS SEEN PRINT for the first time. That way it can be used in compilation books (Chicken Soup for the Muskrat's Soul) and sold in smaller magazines (Better Homes and Muskrats). Also check to see that you're giving up US publishing rights only – that will free you to sell it in Canada, the UK, and elsewhere.

Be advised that UK rights are generally sold together... but for the politically challenged, that no longer includes Ireland, Australia, New Zealand, etc. Just England, Wales, and the politically oppressed people of Scotland. Sell them one-time rights. Do NOT sell them anything else.

-Chip MacGregor

Author of Your Best Muskrat Now and Eat, Pray, Muskrat

Comments

[tommfranklin]

"Eat, Pray, Muskrat" earned a starred review in Muskratlist and was praised in The New York Times Muskrat Review for its "evokative sense of intertwining the most heartfelt aspects of the human experience with that of the sophisticated Muskrat phenomenon."

[Shirley Corder]

Thanks so much for sharing your love of muskrats with us. May I take Denise's question further. If you sell 1st NAR (North American Rights)to an American magazine, can you then sell 1st British Serial Rights to a UK magazine? (I don't understand the "Serial" bit but the magazines seem to like that.)

- writing from the muskrat-deprived country of S.Africa.

[Pegg Thomas]

Having a love affair with muskrats? ;)

[Karen Robbins]

Great stuff, Chip, but I haven't found an answer to my question yet: What kind of electronic rights do you offer on an article? Seems a bit undefined when an e-zine can keep it posted forever. I tried to offer a time period on one article but was countered with "I don't mind you re-selling to a print medium." Any suggestions?

[John Duffy]

Great. Now any Muskrat article I write is subject to a plagarism suit!

Thanks for the post. I contacted an industry magazine today. It never occured to me until your post.
Here's to Muskrat love.

-John.

[Theresa Loe]

What? No "Time Management for Muskrats" article?

Oh no...now I have that horrid song running through my head. Make it go away, make it go away...

[Tina]

Great post, Chip. As we've talked about, writing articles is a good way to make a living as a writer, even if we are already published novelists. It isn't realistic to believe royalties will make a house payment, pay for swim lessons, buy groceries, and enable us to pay the housekeeper even if we had one. I am STILL scrubbing my own toilets. Oh well. :-)

[Chip responds]

Ignore "serial" rights, Shirley. That's when a magazine buys the right to serialize your book (that is, to republish a portion of it in the magazine). You're not selling serial rights -- you're selling print rights. And yes, you can usually sell UK rights separately from US rights in a magazine (but check your contract to make sure).

And Karen, online publishers are still haggling over the rights and length of those rights. Asking for a time period is still best, or you'll never be able to re-sell the piece again.

[paid surveys]

I love your post. Definitely, there's a money for article writing. My mom is an article writer, she just started lastyear. I think she needs to read your article, it'll help her alot.