Happy to. This is coming straight from my experience, so another agent, or an editor at a particular house, may be seeing different trends. My thoughts...
--The continued growth of romance -- particularly historical romance. Let's face it, last year the publisher who saw the biggest growth was Harlequin, and they did it in a down year for most publishers. The fact is clear: readers in a bad economy like to escape by reading romance novels. You can roll your eyes if you want to, but it's the truth. (And yes, I'm happy to say I represent some excellent romance novelists.)
--Thrillers aren't selling like they used to. They're far from dead, but the whole CIA/24/CSI thing has been fading. James Patterson and other bestselling novelists can still move large quantities, but once you move away from the bestselling authors, it's much slower (and, frankly, much harder to place a new novelist).
--There is a renewed interest in Americana, particularly during sunnier days. We're seeing interest in the Victorian and Edwardian periods, for example (um... assuming it's fair to use British terms for American history). That seems to be a trend away from seeing so many wartime sagas -- perhaps a reflection on our fatigue with the never-ending war in Iraq.
--We've seen a lot of growth with fiction that surrounds historical events. Not a retelling of the events, but of stories that touch on history. So, for example, we're not seeing novels that re-tell the assassination of President Lincoln, but we ARE seeing novels that have to do with people who were in the vicinity, or who knew John Wilkes Booth, or who were at Ford's Theater, or who were part of the chase to catch the conspirators, etc. Again, not so much focused on the event itself, but on characters who were influenced by the event.
--Literary fiction is definitely a growth category in American publishing. Take a look at any bestseller list, and you'll see a lot of literary fiction. Not only that, but many of the books have a clear spiritual thread -- something I don't see many people recognizing or reporting on.
--One of the most-reported growth trends has been in paranormal fiction. And while we see a lot of YA titles (Stephanie Meyer et al), much of the growth in adult paranormal novels has been of the "erotic" stripe.
--If you separate paranormal from fantasy & speculative fiction... well, for all the talk about the huge growth we're going to see in fantasy titles, I'm still not seeing publishers buy or sell much spec fiction. I know that pains all the fantasy writers, but the fact is it's still a fairly narrow niche. Speculative readers are devoted, and there are more than there used to be, but overall the industry isn't viewing this as the next big thing.
--I see mixed signals in the horror category. Some think it's up; others think it has run its course. I don't have a firm opinion one way or the other.
--Of course there has been huge growth in the Christian/inspirational category over the past 7 or 8 years. The incredible growth has slowed, making some think religious fiction is hurting, but that's just not true. Christian fiction is still a HUGE category, and there is still growing interest from those houses who were late to jump on board during the heyday. So while, yes, we're not seeing the big growth in titles that we did a couple years ago, compare the number of titles and the number of genres and sub-genres to what we saw just three years ago.
--One of the most visible areas of growth in the inspirational category has been Amish fiction (or "bonnet novels"). Some people have said that it's going to fade out, but I don't believe it. I think it has established itself as its own sub-genre. What Bev Lewis started and Cindy Woodsmall followed has turned into its own category of fiction. That sort of thing happens sometimes -- consider Louis L'Amour creating the giant interest in westerns, or Edgar Allan Poe basically establishing horror fiction. People are still buying it, so it has clearly found its audience.
--A trend among CBA houses seems to be a pulling back -- moving away from some of the edgy themes in order to focus on the safer, tried-and-true CBA story. This is possibly due to the economy and our desire for security and simpler times, or it could be the normal ebb-and-flow of publishing interests among readers.
--And a very strong trend is the growth of small presses, including those who only provide e-book versions of novels. Publishing is going through a huge transition, and with change comes new opportunity. Some new, smaller houses can be more nimble, and they are rushing to create books that are aimed at the new technology. Some of them will survive, some will no doubt see great success and become large corporations (that are perhaps no longer as nimble), and some won't make it through next month. At the same time, we're seeing large publishing houses make a commitment to the new technologies -- even if it may not be as quick or as complete as some writers would like. But the sprouting up of new companies is a good thing for writers.
--And any discussion of trends wouldn't be complete without mentioning the growth of e-books and the shifting desires of readers to see books in other formats. I don't think ink-and-paper books are going away any time soon -- most every reader still loves printed books. But I've got three kids in their 20's, and all of them are comfortable reading a book on a screen -- even an iPhone screen. That tells me when their generation is in charge, the e-book will be a core business, not a side business. It will be a major part of every publishing decision, not simply a sub-rights discussion.
By the way, I'm teaching a seminar in Atlanta next weekend entitled WRITING BESTSELLING FICTION. My co-teacher is bestselling author Susan May Warren, and we're going to be exploring how an author can move beyond just writing another novel, and create a book that has all the qualities of a bestseller. We'll be talking about plotting, characters, structure, themes, dialogue, scenes, and the importance of things like the hero's journey and the inciting incident. We will have some specific time devoted to writing romances and suspense novels, and Susan has some great things to share about finding your writing voice. We'll close by talking about selling your book, creating a proposal and query letter, and we'll offer some face time so each participant can talk about their manuscript. We're meeting at the Embassy Suites in Atlanta, and as I noted the other day, I think there is space for two more, so if you'd like to join us, check it out at www.themasterseminars.com.
Great post, Chip. Thanks for breaking that down. Interesting to see how everything is moving. Glad to see romance is up there!
Posted by: Jodie | February 18, 2010 at 06:44 PM
It makes my day to hear that both fiction that surrounds historical events and Literary fiction are growth categories. A few months ago I wrote you thinking I might have to go with a university press. This makes me think I have to quick finish the project so I don't miss the wave. Thanks for some very encouraging news.
Posted by: Brian T. Carroll | February 18, 2010 at 07:02 PM
Woohoo for romance!!!
Posted by: Jessica | February 18, 2010 at 07:26 PM
So the moral of the story still is write your passion and wait until the trend matches what is selling? We can tweak our stories a bit but really, if we aren't historical writers we can't fake it.
Thanks for another great post.
Posted by: Sharon A Lavy | February 19, 2010 at 05:50 AM
Question: should POD have the bad rep it has? Why do we think it is the same as self-pubed or less than traditionally printed. It's just a form of printing, right?
Posted by: Sharon A Lavy | February 19, 2010 at 05:53 AM
Seeing where the market is heading is very helpful information. Thanks.
Posted by: Diane Marie Shaw | February 19, 2010 at 06:12 AM
Thanks for bringing some attention to current trends, Chip. As an author of supernatural suspense (or horror) I can say that from my perspective it seems the genre is growing. Of course, maybe that's just wishful thinking on my part. What do you think of horror set in a historical context with some romance thrown in? Or maybe a good 'ole fashioned Amish horror story?
Posted by: Mike Dellosso | February 19, 2010 at 06:44 AM
I wish I could be at your seminar in Atlanta. Nonetheless, wishing you all the best. Any chance it will be taped and we'd have access to it?
Posted by: Lynn Squire | February 19, 2010 at 06:44 AM
Yay, romance....
Skip, would love to see you do a sminar in NYC.
Posted by: henya | February 19, 2010 at 08:28 AM
I actually meant to say "seminar".
Posted by: henya | February 19, 2010 at 08:29 AM
POD is now a legitimate technology, Sharon. When you go to Amazon and see that a book isn't in stock, but is available within 2-3 days, that's a book being printed POD. And for the most part, you won't be able to tell it from a regular book set on a big press. Companies have started that produce all their books POD -- so yes, it's legit.
And... there are "old fashioned" Amish horror stories? "Frankenstein Meets His Kinsman Redeemer"?
On last thing... Henya, if you ever call me "Skip" again, I'll have you shot.
Posted by: chip responds | February 19, 2010 at 09:56 AM
Thanks for the info.. I appreciate it :)
Posted by: Katrina L. Burchett | February 19, 2010 at 11:57 AM
Love to see the basic genre trends spelled out. There is a lot of conflicting information out there. As a writer, I like to keep an eye on what the industry buyers are doing. Its amazing how much of a difference perspective makes. Members of my writing and critique groups have been assuring themselves that romance is on the way out...makes you wonder if they are even reading industry blogs.
Posted by: Nitewriter6.blogspot.com | February 19, 2010 at 01:17 PM
So very glad to see the growth in historical romance (my genre), and with the trend to write around historical events, I guess I'd better get cracking and finish my romance about the pirate, Anne Bonney!
Posted by: Kat Sheridan | February 19, 2010 at 03:03 PM
While our English cousins across the pond experienced the Edwardian Age, America's version was the Gilded Age (as coined by Mark Twain and Charles Dudley Warner).
Have fun in Atlanta!
Posted by: hillary lodge | February 19, 2010 at 07:39 PM
I am heartened by your comment about literary fiction. Recently, I've received several rejections of a proposal for a literary novel. But the comments, for the most part, were quite generous, strongly suggesting that I continue to seek the right publisher. I'm just not sure how to do that since it seems most publishers/agents are overrun and no longer accepting of unsolicited materials. Any suggestions? Thank you.
Posted by: Jacqueline Wheelock | February 20, 2010 at 03:41 PM
I have a question: Do you see mysteries and thrillers as one and the same, or do you differentiate between the two? If so, how do you see the trend for mysteries, or are they seeing a similar slowing of the market as thrillers seem to?
Posted by: Liberty | February 20, 2010 at 06:43 PM
Mysteries and thrillers are different genres, Liberty. In a mystery, there is a crime (usually a murder) at the beginning of the novel, and the sleuth works through clues to discover who did it -- a discovery that comes at the very end of the book. (And to many people, a "police procedural" is simply a gritty mystery using crime scene techniques.)
A thriller works in the opposite direction. There is potential harm that is going to come to someone, and the protagonist works through the steps to face the big event that happens at the END of the novel.
Many mysteries are cozy (that is, a cute or fun amateur works through the clues -- think "Miss Marple"), and many suspense novels are romantic (that is, the male and female protags fall in love as they go thru the danger together).
Posted by: chip responds | February 20, 2010 at 09:01 PM
Jacqueline asked how to find the right publisher or agent for her literary fiction... and she's not going to be overjoyed with my response: There's no secret, I'm afraid. It's exactly as you say -- most agents and editors are overwhelmed with possibilities. So you keep working at it, you develop relationships, and you try to meet them face-to-face at conferences so that you can impress them with your work. I'd love to tell you there's a shortcut, but the fact is there isn't. Publishing is still a relationship business (but then... what business ISN'T?).
Posted by: chip responds | February 20, 2010 at 09:04 PM
Great post! But how about the latest trends in Christian non-fiction? Thank you in advance!
Posted by: Flowingfaith.blogspot.com | February 21, 2010 at 11:56 AM
Chip, I'm sure even the Amish have a dark side, a few creaky skeletons tucked away neatly in the closet. Hmmm.
Posted by: Mike Dellosso | February 22, 2010 at 03:08 AM
I like this post!
Posted by: shawna | February 24, 2010 at 04:24 PM